Sabio Holdings Names Humera Kassem as its First Chief People Officer

Seasoned HR Executive appointed Chief People Officer to lead the Company's newly integrated talent, culture, and organizational development initiatives

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TORONTO, Jan. 10, 2023 -- Sabio Holdings Inc. (TSXV: SBIO; OTCQX: SABOF) (the "Company" or "Sabio"), a leading provider of connected TV ("CTV") and over-the-top ("OTT") advertising platforms validated by performance, today announced the appointment of Humera Kassem as Chief People Officer. As the latest member of Sabio's executive team, Kassem is tasked with all aspects of the company's global HR function, including compensation and benefits, talent acquisition and retention, learning and development, HR operations, and organizational development and effectiveness.

"Sabio's incredible growth over the last two years has been driven by our focus on retaining and hiring talented people. Humera has played an instrumental role in building an effective HR apparatus that accomplished our employee hiring needs, while delivering one of the highest employee retention rates in the industry," said Aziz Rahimtoola, CEO of Sabio Holdings. "We are excited to have her on board full-time and look forward to her continued contributions in making Sabio an incredible workplace."

Sabio has experienced rapid growth in its workforce to meet the demands of the growing CTV space. Kassem will help facilitate Sabio's continued growth and help scale all elements of the organization, including culture, organizational design, talent acquisition, engagement, training and development, employee experience, and infrastructure.

"I am thrilled to be joining Sabio as its Chief People Officer. I was immediately drawn to Sabio's fantastic culture — one that puts people first in every aspect of the business. As Sabio scales for growth, I am excited to lead several initiatives emphasizing our core values throughout our global operations, ensuring the unique culture we have built continues to attract and retain high-performing talent. The impressive talent in every function across the company makes me excited to help build upon such a strong foundation," said Kassem.

Kassem brings a wealth of experience and leadership to Sabio, where she recently served as an Executive Human Resources Consultant. She has spearheaded Sabio's Human Resources practices as a consultant since 2021. Having more than 25 years of experience in multiple industries, Kassem has helped companies maximize their potential through people by creating meaningful human capital strategies. Before joining Sabio, she held Chief People Officer positions at Jamba Juice and Good Smoke Restaurant Group. Before this, she held senior positions at Nationstar Mortgage, JCPenney, GE, Delta Airlines, and Coca-Cola.

Sabio, a cross-screen demand-side platform for both CTV and mobile, is trusted by leading global agencies, including Fortune 500 brands. The platform's ability to pair opt-in mobile data with TV viewership insights creates activation opportunities for greater ROI, targeted actionality, and branding across screens.

About Sabio

Sabio Holdings Inc. (TSXV: SBIO) (OTCQX: SABOF) is one of the fastest-growing CTV/OTT technology and service providers in the high-growth ad-supported video-on-demand (VOD) and streaming space. Its cloud-based CTV/OTT technologies provide publishers with distribution, monetization, and analytics while delivering ROI validation for brands and agencies. The Sabio Holdings portfolio is comprised of: Sabio — our trusted and transparent content monetization DSP; App Science™ — our cutting edge, non-panel based, real-time measurement and attribution SAAS platform; and Vidillion — our cloud-based ad-insertion, and content distribution and management platform.

For more information, visit: sabioholding.com

Forward-Looking Statements

Certain statements contained in this news release may be deemed "forward–looking statements" within the meaning of applicable Canadian and U.S. securities laws. These forward–looking statements, by their nature, require Sabio to make certain assumptions and necessarily involve known and unknown risks and uncertainties that could cause actual results to differ materially from those expressed or implied in these forward–looking statements. Forward looking statements are not guarantees of performance. Words such as "may", "will", "would", "could", "expect", "believe", "plan", "anticipate", "intend", "estimate", "continue", or the negative or comparable terminology, as well as terms usually used in the future and the conditional, are intended to identify forward–looking statements. This forward-looking information is based on reasonable assumptions and estimates of management of the Company at the time such assumptions and estimates were made, and involves known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievement expressed or implied by such forward-looking information. Although the forward-looking information contained in this news release is based upon what management believes, or believed at the time, to be reasonable assumptions, Sabio cannot assure shareholders and prospective purchasers of securities of the Company that actual results will be consistent with such forward looking information, as there may be other factors that cause results not to be as anticipated, estimated or intended, and neither Sabio nor any other person assumes responsibility for the accuracy and completeness of any such forward-looking information. Further, Sabio does not undertake, and assumes no obligation, to update or revise any such forward-looking statements or forward-looking information contained herein to reflect new events or circumstances, except as may be required by law.

This news release shall not constitute an offer to sell or the solicitation of an offer to buy any securities in any jurisdiction.

Neither the TSX Venture Exchange nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

^™ App Science is a trademark or registered trademark of Sabio Inc. in the United States, Canada, and other countries.

For further information: Sabio Holdings Inc., Joe Camacho, Chief Global Expansion Officer - investor@sabio.inc, Phone: 1.844.974.2662; Aideen McDermott, Investor Relations Associate, aideen@sabioholding.com

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