Street Fight
The Cookie Is Crumbling: Americans Demand Better Privacy, Transparency, and Control
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Sabio Holdings' Co-Founder & CEO, Aziz Rahimtoola believes that the death of the cookie is an opportunity to create deeper relationships with consumers by building trust and transparency through opt-in data collection and personalization. Advertisers, brands, publishers, and marketers must diversify their data sources and collaborate with partners that prioritize contextual targeting and the collection of privacy-compliant first-party data.
November 2, 2023
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