Sabio Holdings Appoints Veteran Digital Marketing Executive Jon Stimmel As Chief Growth Officer

Former UM Worldwide C-Suite and Unilever Executive Will Drive Continued Expansion

TORONTO, Feb. 2, 2022 -- Sabio Holdings Inc. (TSXV: SBIO), (the "Company" or "Sabio") a leading provider of digital TV advertising platforms validated by performance, today announced the addition of veteran digital marketing executive Jon Stimmel as Chief Growth Officer. In this role, Stimmel is responsible to oversee strategic marketing, drive adoption of Sabio's demand-side platform (DSP), and increase awareness of AppScience's actionable campaign analytics.

"Jon's tenured industry experience is invaluable in allowing Sabio's businesses to strategically expand and grow key relationships in its newly established New York office—one of the most important media markets in the world and the company's fastest growing physical presence," said Aziz Rahimtoola, CEO and co-founder of Sabio. "In his position, Jon will work to help agencies and brands access our innovative mobile-first household graph which uses mobile user behavior, CTV, podcast and linear data to drive impactful and meaningful business outcomes in a highly fragmented media market. As an industry pioneer, Jon is tasked with assisting our growth and acquisition strategies for both AppScience and Sabio, along with other businesses we may acquire in the future."

Jon's extensive buy-side experience is expected to help drive expansion of Sabio Holding's technology. He was most recently Chief Investment Officer at UM Worldwide, where he drove cross-channel buying strategy by applying market and consumer insights to create foundational partnerships for IPG Mediabrands and their clients. Previously, Jon also served as EVP Director, Investment & Activation at Publicis, and Director of Media Investment & Partnerships at Unilever.

Further to Sabio's preliminary unaudited consolidated Q4 2021 financial results released on January 25, 2022, which projected 77% YoY growth with between 45% – 50% of the overall revenues of the Company attributed to CTV. As the company hones in on its growth strategy for 2022, Jon, alongside other key executives, is responsible for leading the charge as the company expands globally.

"Sabio is taking an innovative approach to CTV, helping marketers seamlessly integrate the channel into their evolving cross-screen strategies with a focus on results," said Jon. "I'm looking forward to joining the team to help marketers and agencies increasingly turn to AppScience and Sabio solutions for a holistic and proven approach centered around brand performance."

AppScience's proprietary household graph consists of in-app data from 300 million opt-in mobile devices and 55 million CTV households. The household graph correlates consumer behavior mobile data with connected TV data for individual households, resulting in richer, more sophisticated insights into audiences. The AppScience platform can be used to audit existing CTV ad campaigns, as well as develop more advanced audience segments for future media buys.

Sabio, a cross-screen demand-side platform both for CTV and mobile, is trusted by leading global agencies, including Fortune 500 brands. The platform's ability to pair opt-in mobile data with TV viewership insights creates activation opportunities for greater ROI, targeted actionality and branding across screens.

About Sabio

Sabio Holdings Inc. (TSXV:SBIO) is a leading provider of CTV/Streaming TV advertising platforms validated by performance. Our media and technology delivers to brands cross screen solutions built on mobile behavior. The Sabio Holdings portfolio is comprised of the trusted and transparent demand-side platform Sabio, and the real-time measurement and attribution platform AppScience®. Together, the companies provide brands and agencies with one of the first end-to-end advertising suites, powered by its proprietary household graph of more than 300 million mobile devices and 55 million CTV households.

For more information, visit: sabio.inc and/or AppSci.io

Forward-Looking Statements

This press release may contain certain forward-looking information and statements ("forward-looking information") within the meaning of applicable Canadian securities legislation, including but not limited to the release of Q4 2021 and FY 2021 results, that are not based on historical fact, including without limitation statements containing the words "believes", "anticipates", "plans", "intends", "will", "should", "expects", "continue", "estimate", "forecasts" and other similar expressions. Readers are cautioned to not place undue reliance on forward-looking information. Actual results and developments may differ materially from those contemplated by these statements. The Company undertakes no obligation to comment on analyses, expectations or statements made by third-parties in respect of the Company, its securities, or financial or operating results (as applicable). Although the Company believes that the expectations reflected in forward-looking information in this press release are reasonable, such forward-looking information has been based on expectations, factors and assumptions concerning future events that may prove to be inaccurate and are subject to numerous risks and uncertainties, certain of which are beyond the Company's control, including the risk factors disclosed in the Filing Statement which is publicly available on SEDAR at www.sedar.com. The forward-looking information contained in this press release is expressly qualified by this cautionary statement and is made as of the date hereof. The Company disclaims any intention and has no obligation or responsibility, except as required by law, to update or revise any forward-looking information, whether as a result of new information, future events or otherwise.

This news release shall not constitute an offer to sell or the solicitation of an offer to buy any securities in any jurisdiction.

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For further information: Sabio Holdings Inc., Aziz Rahimtoola, Chief Executive Officer, E-mail: aziz@sabio.inc, Phone: 1.844.974.2662

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